Web marketing is a natural complement to the experience gained by Axis in the consulting field aimed at the world of Internet.  In fact, the study of the communications strategy - conducted by benchmarking the experiences present on the network - on the one side requires the analysis of the final user's needs and on the other, a positioning strategy suited to our partners' requirements. This process is concretized by the ideation and implementation of advertising campaigns developed above and below the line, making use of the most innovative tools available to the web marketer:

• advanced strategies of positioning and registration on directories and in search engines
• popularity techniques
• study of the ideal e-mail format
• creation of successful Newsletters and Mailing Lists
• management of tools such as Autoresponders and Direct Mailing